And TV manufacturers who keep whiffing with their own home-grown, jerky-jerky software will finally have incentive to either improve or, more likely, bail in favor of partnering with someone who knows what they’re doing. Netflix Recommended TV will give the first-time consumer a ready way to tell good from garbage. "Smart TVs" are often anything but-a mess of clunky interfaces and buggy experiences that quickly make you realize you should have just bought a Roku. If and when HDR does populate our living rooms, Netflix will have a back catalog of original series like Marco Polo waiting for it. It's also a clever bit of future-proofing. Much like in 4K, Netflix gains the first-mover advantage of not just providing HDR content to early adopters, but being effectively the only provider of any quantity. HDR doesn't have that built-in infrastructure. A lot of content is produced in 4K or better resolution already for commercial cinemas, 4K TVs have dropped dramatically in price, especially in China," he explains, ticking off the factors that conspire to make 4K an inevitability. "Display panels are being produced with higher pixel density. In fact, Greengart says, HDR suffers from chicken-and-egg syndrome even more acutely than 4K. Dolby has taken a lead on the equipment side with its Dolby Vision initiative, but it will be years before HDR televisions are anything approaching mainstream. The problem, says Greengart, is that the "manufacturing side is a mess," because HDR requires everyone from content producers to television OEMs to get on board.
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